Virgin Games Launches TV Advertising Campaign
LONDON, UNITED KINGDOM - 1st November 2010 -
Virgin Games, the leading online gaming company, has launched its first ever television advertising campaign for its casino site, Virgin Casino. The advert aims to cement
Virgin Casino's position as the home of online slots by promoting the wide range of games that the Company now offers, and the fact that it launches at least one new game every week.
The 20 second advert, which is part of a £500,000 campaign, uses a space theme to introduce viewers to the world of Virgin Casino and features well know online game titles such as Cleopatra, Da Vinci Diamonds and Monopoly Multiplier. It was produced by ABF Pictures with MGOMD acting as media planners and buyers.
Oliver Wilson, Casino Acquisition Manager, commented: "We had such a fantastic response from our first Virgin Bingo ad launched last year that we decided that this was the right way to go for
Virgin Casino. Bingo received a 100 per cent increase in player registrations on the back of the first adverts aired late last year and this evidence suggests it makes absolute sense for TV to play a significant part in the marketing mix for the casino product.
"TV advertising is a new strategy for Virgin Casino and we believe a natural fit. Consumers like the familiarity and security of knowing they are playing with a trusted and reputable company. Being part of the Virgin brand helps this, while TV raises awareness of the casino product and the range of slot games we offer."
The advert premieres on 1st November and will run for two weeks. It is a test campaign covering two UK regions that will test Direct Response TV prior to a national heavyweight rollout in the future. The two week campaign will run mainly on ITV and Channel 4.
The TV advertising will be supported by a range of direct response activity including PPC and Display Media. Affiliate marketing will also play a significant role in the campaign and will run through Virgin Games' in-house affiliate system.
Launched in 2004, Virgin Games is one of the UK's leading online gaming sites. To visit Virgin Games go to
www.virgingames.com
Notes to editors:
About Virgin Games:
Virgin Games
(www.virgingames.com) launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct offerings:
• Virgin Casino, offers content from a range of games suppliers including WagerWorks, Microgaming, Cryptologic, Freemantle and Ash Gaming, bringing consumers classic casino games like Blackjack and Roulette, as well as great feature slots like Monopoly, Rubik's, X-Factor and the highly popular MegaJackpots progressive games.
• Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros – as well as the most generous loyalty scheme in the industry.
• Virgin Bingo, part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games.
Press Release
The Purr-fect Game Arrives at Virgin Casino
LONDON, UNITED KINGDOM - 27th October 2010 -
Virgin Casino, part of the leading online gaming company – Virgin Games, has today announced the launch of Cats™, a new slot from online game developer, WagerWorks. Cats™ is a content rich slot filled with wild cats that can double the users playing experience and winnings.
Cats™ has a Split Symbols feature that counts for two symbols, and a winning payline will have between three and 10 matching symbols. The game features a fantastic twist, with every wild symbol counting as a split symbol to maximise a player's win. The Free Spins Bonus is triggered when a player gets five or six paw prints on reels two, three or four.
Warren Eloff, Head of Products at Virgin Games, commented: "Cats™ has proven to be a massive hit in land based casinos and we expect its success to be replicated online. With the great Split Symbols feature players have the potential to not only have lots of wins, but to win big too."
Founded in 2004, Virgin Games has over 1,000,000 players and over 200 games on its site. Through the introduction of a custom built Virgin Games platform in 2008, Virgin Games seeks to provide its players with the widest possible choice of casino games. A growing selection of games can be found at Virgin Games from a number of producers including Microgaming, WagerWorks, Cryptologic, Freemantle and Ash Gaming.
Press Release
Win Mega Moolah at Virgin Casino
LONDON, UNITED KINGDOM - 28th October 2010 -
Virgin Casino, part of the leading online gaming company – Virgin Games, is pleased to announce the launch of Mega Moolah, a wild African themed slot by game developer, Microgaming.
Mega Moolah offers multiple opportunities for rewards in an innovative and unique combination of 5 reels and 25 pay-lines plus a Wheel of Fortune style four-tiered progressive jackpot. There are wild African animals, safari and jungle, that are all cleverly combined with the action from Free Spins, Scatter and Wild rewards.
The most exciting feature of Mega Moolah is the spinning of the Jackpot Wheel, with a top prize of at least 1 million ($/£/€) in the Mega level, and there is no limit to how high the jackpot can go - it will keep on going up until someone wins. In 2008, Finnish casino player, Klaus, became an overnight millionaire when he won the Mega Moolah jackpot of $5.5 million from a 0.50c deposit! The current jackpot stands at over £2.1 million.
Warren Eloff, Head of Products at Virgin Games, commented: "Mega Moolah is a fantastic safari themed game, but the real draw of it is the four tier progressive jackpot, which basically means that there are four progressive jackpots to be one. The biggest of these is the Mega Progressive which has such a high minimum level that it guarantees the winner will become a millionaire!"
Founded in 2004, Virgin Games has over 1,000,000 players and over 200 games on its site. Through the introduction of a custom built Virgin Games platform in 2008, Virgin Games seeks to provide its players with the widest possible choice of casino games. A growing selection of games can be found at Virgin Games from a number of producers including Microgaming, WagerWorks, CryptoLogic, Freemantle and Ash Gaming.
Press Release
Hang Out With the Osbournes at Virgin Casino
LONDON, UNITED KINGDOM - 14th Oct 2010 -
Virgin Casino, part of the leading online gaming company – Virgin Games, is pleased to announce the launch of a new slot, The Osbournes, by Microgaming. The branded slot game is based on the TV series and features all the members of the unconventional family of aging rocker, Ozzy Osbourne, and offers additional opportunities to win with an innovative on-screen trail feature that unfolds above the reels.
The Osbournes is a 5 reel 20 pay-line slot with great graphics that captures the outrageous spirit and humour of the famously dysfunctional family and creates an engrossing new slot that is jam-packed with great opportunities to score free spins, multiplier boosts and solid cash prizes.
Warren Eloff, Head of Products at Virgin Games, commented: "Just as the TV show of this dysfunctional family provides hours of entertainment, The Osbournes slot does not fail to deliver in the entertainment stakes whilst also providing fantastic rewards. With free spins, multiplier boosts and great cash prizes, players don't have to be a fan of the show to enjoy playing this great new game".
Players can choose their currency - GBP, $, € - and win up to 75,000.00 in the base game and 150,000.00 in Free Spins. Whilst in the new Door Knocker bonus a further 50,000.00 is available and additional bonuses can bring in another 3,000.00. The betting range is anything from 0.01 to 0.50 and up to ten coins a line, making a maximum bet of 100.00 possible.
Founded in 2004,
Virgin Games has over 1,000,000 players and over 200 games on its site. Through the introduction of a custom built Virgin Games platform in 2008, Virgin Games seeks to provide its players with the widest possible choice of casino games. A growing selection of games can be found at Virgin Games from a number of producers including Microgaming, WagerWorks, Cryptologic, Freemantle and Ash Gaming.
About Virgin Games:
Virgin Games launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct offerings:
Virgin Casino, offers content from a range of games suppliers including WagerWorks, Microgaming, CryptoLogic, Freemantle and Ash Gaming, bringing consumers classic casino games like Blackjack and Roulette, as well as great feature slots like Monopoly, Rubik's, X-Factor and the highly popular MegaJackpots progressive games.
Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros – as well as the most generous loyalty scheme in the industry
Virgin Bingo, part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games
Press Release
Thunderstruck II Arrives at Virgin Casino
LONDON, UNITED KINGDOM -8th Oct 2010 -
Virgin Casino, part of the leading online gaming company – Virgin Games, is pleased to announce the launch of Thunderstruck II by top game developer, Microgaming. The game's predecessor, Thunderstruck, which launched in 2003, is one of the most successful and entertaining video slots in online gaming; a feature-rich game which has achieved iconic stature over the years with a wide player demographic.
This latest game promises to be a big hit with fans of Thunderstruck and offers even more features and opportunities to win big rewards. Based on the innovative 5 reel, 243 ways to win concept, this slot offers the player a range of benefits that includes Wilds and Expanding Wilds, four different Bonuses, Scatter action, four different Free Spins rewards, Multipliers ranging from 2x to 6x and absorbing free games.
Warren Eloff, Head of Products at Virgin Games, commented: "Given the success of its predecessor, Thunderstruck II is set to become a firm favourite with our customers. It offers players hours of entertaining gaming with the real possibility of great rewards. Thunderstruck II truly enhances our games portfolio and helps deliver on our promise to provide the best online casino experience available."
All the mystical Nordic gods are present in Thunderstruck II, depicted in high quality graphics along with theme-setting symbols like long ships, kings and Asgard, a rainbow city from the great Nordic sagas.
The gods of Thunderstruck II offers players new features, such as the randomly triggered WildStorm award with its held Wild reels, and the introduction of a Player Achievements structure. The achievements concept is a new feature for online slots, empowering players to achieve gold status by winning the range of payouts of each symbol.
Founded in 2004, Virgin Games has over 1,000,000 players and over 200 games on its site. Through the introduction of a custom built Virgin Games platform in 2008, Virgin Games seeks to provide its players with the widest possible choice of casino games. A growing selection of games can be found at Virgin Games from a number of producers including Microgaming, WagerWorks, Cryptologic, Freemantle and Ash Gaming.
Press Release
Virgin Casino Premieres Brand New Online Slot Game - The Lord of the Rings: The Fellowship of the Ring(TM) Win a Luxury 10-Night Break to New Zealand With Virgin Casino
Virgin Casino Premieres Brand New Online Slot Game - The Lord of the Rings: The Fellowship of the Ring(TM) Win a Luxury 10-Night Break to New Zealand With Virgin Casino
LONDON, UNITED KINGDOM - 09/03/10 -
Virgin Casino, part of the leading online gaming company - Virgin Games, is proud to announce that it is one of the first online casinos to introduce Microgaming's eagerly awaited five reel cinematic online slot game, The Lord of the Rings: The Fellowship of the Ring. The game, which promises to be one of the biggest launched this year, offers players a massive 243 ways to win and will be one of the most graphically rich, innovative and exciting online slot games to date.
To celebrate the launch of The Lord of the Rings: The Fellowship of the Ring,
Virgin Casino is offering a fantastic prize for one very lucky customer and a partner of their choice - a luxury 10 night break to New Zealand. The winner will be flown to New Zealand where they will stay in the 5(i) Rees Hotel which has amazing views of both Lake Wakatipu and The Remarkable Mountains. This picturesque setting is the perfect place to relax before the exciting Lord of the Rings mini tours begin. For every GBP 50 wagered customers will receive a ticket for the prize draw.
In the online slot game, players follow the Hobbit "Frodo Baggins" as he sets out to ensure the destruction of the Dark Lord Sauron. The five reel online slot will have unrivalled game graphics and include beloved characters from the film, such as Frodo, Aragorn, Saruman and the deadly Black Riders; along with some of the film's iconic footage, featuring Ringwraiths during the attack at Weathertop, Balrog in the Mines of Moria, and Uruk-hai in the woods of Middle-earth.
Warren Eloff, Head of Products at Virgin Games, commented: "This is truly a fantastic game and we are incredibly proud to be one of the first casinos to launch what is sure to become one of the biggest online gaming hits of the year. At the beginning of the year we stated our vision for Virgin Casino was to offer more choice to our customers and expand on the titles we offered. We are now doing this in spades."
Founded in 2004, Virgin Games has over 1,000,000 players and over 200 games on its site. Through the introduction of a custom built Virgin Games platform in 2008, Virgin Games seeks to provide its players with the widest possible choice of casino games. A growing selection of games can be found at Virgin Games from a number of producers including Microgaming, WagerWorks, Cryptologic, Freemantle and Ash Gaming.
© 2010 New Line Productions, Inc. All rights reserved. The Lord of the Rings: The Fellowship of the Ring, The Lord of the Rings: The Two Towers, The Lord of the Rings: The Return of the King and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to New Line Productions, Inc.
Notes to editors:
About Virgin Games:
Virgin Games launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct offerings:
- Virgin Casino: offers content from a range of games suppliers including WagerWorks, Microgaming, Cryptologic, Freemantle and Ash Gaming, bringing consumers classic casino games like Blackjack and Roulette, as well as great feature slots like Monopoly, Rubik's, X-Factor and the highly popular MegaJackpots progressive games, with a current jackpot value of over GBP 2,500,000
- Virgin Poker: part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros - as well as the most generous loyalty scheme in the industry
- Virgin Bingo: part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games.
LONDON, UNITED KINGDOM -(Sept. 2, 2010) -
Virgin Casino, part of the leading online gaming company – Virgin Games, has today announced that it is launching nine new games in September from four leading games producers – Microgaming, WagerWorks, Virtue Fusion and Ash Gaming. Amongst the new games are some big titles, including, The Lord of the Rings: The Fellowship of the Ring™ and Tomb Raider - The Secret of the Sword.
Virgin Casino now has over 130 slot games from 11 games producers on its site. The wide range of leading gaming operators with which Virgin Casino has partnered allows the Company to select the best games available on the market, and as such it has become the natural home for players that want instant play (non download) online slot games.
Warren Eloff, Head of Products at Virgin Games, commented: "We're really thrilled to be offering such great titles from these leading online game developers as they greatly enhance both choice and player experience for Virgin Casino customers, making it one of the most exciting online casinos around.
"We launch at least one new game a week, and with our multiple partnerships allowing us to cherry pick the best of breed games we now offer unrivalled entertainment for players wanting instant play."
Tomb Raider - The Secret of the Sword is the first game to be launched in September. Presented in a glossy 5 reel 30 pay-line multi-faceted package, this game offers hours of interactive entertainment and the chance to hit major rewards through a variety of free spins, bonuses, wild and scatter awards and free games.
Also to be launched in September are The Lord of the Rings: The Fellowship of the Ring, Loaded and Tally Ho, all by Microgaming, Bitten by WagerWorks, Challenge Roulette, Fruity Burst, Sacred 7's all by Virtue Fusion, and Alice's Wonderland by Ash Gaming.
Notes to editors:
About Virgin Games:
Virgin Games
(www.virgingames.com) launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct offerings:
• Virgin Casino, offers content from a range of games suppliers including WagerWorks, Microgaming, Cryptologic, Freemantle and Ash Gaming, bringing consumers classic casino games like Blackjack and Roulette, as well as great feature slots like Monopoly, Rubik's, X-Factor and the highly popular MegaJackpots progressive games, with a current jackpot value of over £2,500,000
• Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros – as well as the most generous loyalty scheme in the industry
• Virgin Bingo, part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games.
Profiles
Website Network
Virgin Casino Introduces Major New Games in September
LONDON, UNITED KINGDOM -(Sept. 2, 2010) -
Virgin Casino, part of the leading online gaming company – Virgin Games, has today announced that it is launching nine new games in September from four leading games producers – Microgaming, WagerWorks, Virtue Fusion and Ash Gaming. Amongst the new games are some big titles, including, The Lord of the Rings: The Fellowship of the Ring™ and Tomb Raider - The Secret of the Sword.
Virgin Casino now has over 130 slot games from 11 games producers on its site. The wide range of leading gaming operators with which Virgin Casino has partnered allows the Company to select the best games available on the market, and as such it has become the natural home for players that want instant play (non download) online slot games.
Warren Eloff, Head of Products at Virgin Games, commented: "We're really thrilled to be offering such great titles from these leading online game developers as they greatly enhance both choice and player experience for Virgin Casino customers, making it one of the most exciting online casinos around.
"We launch at least one new game a week, and with our multiple partnerships allowing us to cherry pick the best of breed games we now offer unrivalled entertainment for players wanting instant play."
Tomb Raider - The Secret of the Sword is the first game to be launched in September. Presented in a glossy 5 reel 30 pay-line multi-faceted package, this game offers hours of interactive entertainment and the chance to hit major rewards through a variety of free spins, bonuses, wild and scatter awards and free games.
Also to be launched in September are The Lord of the Rings: The Fellowship of the Ring, Loaded and Tally Ho, all by Microgaming, Bitten by WagerWorks, Challenge Roulette, Fruity Burst, Sacred 7's all by Virtue Fusion, and Alice's Wonderland by Ash Gaming.
Notes to editors:
About Virgin Games:
Virgin Games
(www.virgingames.com) launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct offerings:
• Virgin Casino, offers content from a range of games suppliers including WagerWorks, Microgaming, Cryptologic, Freemantle and Ash Gaming, bringing consumers classic casino games like Blackjack and Roulette, as well as great feature slots like Monopoly, Rubik's, X-Factor and the highly popular MegaJackpots progressive games, with a current jackpot value of over £2,500,000
• Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros – as well as the most generous loyalty scheme in the industry
• Virgin Bingo, part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games.
Profiles
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